Our Vision

Talent exists everywhere, opportunity doesn’t.

In Gloucestershire, young people with creative passions often face limited pathways into professional creative careers.

We’re changing that.

Our mission is to build the infrastructure and community needed to transform Gloucestershire into a recognised hub for music and creative innovation. We’re passionate about working with young people at the critical moment when passion can become a profession, helping them develop their full potential.

We recognise that young people from diverse backgrounds are often underrepresented in the creative industries. This lack of representation limits both individual potential and the richness of our cultural landscape. Through Upsurge,

We’re creating a strong community

where creative talents support each other, collaborate, and collectively elevate our local music scene. By investing in local talent today, we’re creating a self-sustaining creative ecosystem where Gloucestershire becomes known for its creative output, where successful alumni return to mentor the next generation, and where creative careers are viable, sustainable options for local young people.